A note from the CEO of Megas Yeeros, Nikos Loustas
I welcome you to the top “MEGA” gyros family. Megas Yeeros is always a forerunner in the industry, exceeding sector standards while setting new rules in meat manufacturing. We write history in Greek gyros production with a modern vision, looking to the future and taking special care of our products and our clients.
Having laid the foundations of an international company, our goal is to spread the brand name Megas Yeeros throughout the world with product excellence. Products that will find their place on the plate of every fan of Greek cuisine and great food in general.
Today, with two factory units in Europe and the United States, with dozens of collaborators in distribution networks and the most specialised and experienced executives, we are the largest producer of original gyros and meat preparations in the world. We work with passion to showcase this excellent product, while we are able to serve our customers, wherever they are in the world.
A LONG HISTORY
MEGAS YEEROS PRODUCTS' PRESENCE ON FOREIGN MARKETS
Megas Yeeros, wishing to revamp its vision and turn gyros into a global product, developed in recent years years a strong export activity which is now a key pillar of the company’s development. With two production units in Greece and the US, also operating as export units, the company delivers original tastes of the Greek culinary tradition in more than twenty countries around the world. Through an extended network of distribution and representatives, the company guarantees the distribution of its products in every corner of the planet, while our specialised collaborators, with their deep know-how, create relationships of trust with catering professionals, offering practical support in their business development: At the same time, Megas Yeeros builds a fan base of consumers seeking the taste and quality of its products, in dozens of countries abroad. Οur vision is the global reach of greek gastronomy, fuelled by Megas Yeeros’ quality, taste and innovation.
- 72% The contribution of exports to Megas Yeeros’ growth by 72% over the last 3 years demonstrates the dynamics of the company’s outward-looking policy.
- 24% Exports accounted for 24% of the company’s turnover for 2020, demonstrating a continuous upward trend.
- 30% Our aim is to reach export goals of 30% of the company’s total revenue over the next four years.
Retail purchase and ΗΟ.RE.CA
Dynamic entry into the markets of Great Britain Germany, Romania, Cyprus and the United Arab Emirates through famous food chains: Rewe, Carrefour, Cora, Alpha Mega, T. Choithram & Sons, LLC, Grandiose Supermarket, L.L.C, Abu Dhabi Cooperative Society, Brakes.
Worldwide trade fairs
We actively participate in the largest International Food Fairs, such as ANUGA – Cologne and NRA Show – Chicago.
We export to 22 countries around the world
The factory unit located in Greece exports to: England, Germany, Cyprus, Romania, Italy, Spain, Ireland, Austria, Belgium, Netherlands, Switzerland, Czech Republic, Denmark, Sweden, Norway, Finland, Australia, New Zealand, United Arab Emirates.
The factory unit located in the US exports to: 32 U.S. states, Mexico, Panama, Canada.
Greece and the USA
Megas Yeeros started in 2007 as a production facility of Greek gyros and a wide range of other meat preparations. Today, Megas Yeeros has two modern factories in Europe and America, having the status of the largest producer of original gyros and meat preparations, as it distributes its products worldwide. Thanks to its continuous development, Mega Yeeros has managed to introduce Greek gyros on 5 continents, through partnerships it has forged in Europe, the USA, Canada, Panama and the Middle East.
Megas Yeeros production units serve markets around the world:
Factory unit in Europe serves: Greece, Cyprus, Romania, Italy, Spain, England, Ireland, Germany, Austria, Belgium, Netherlands, Denmark, Sweden, Norway, and Finland.
Factory unit in the USA serves: The USA, Canada, Panama, ant the Middle East.
Compartmentalised company structure
Megas Yeeros is the only company that has invested in the creation of autonomous departments with specialised professionals for each activity. Cooperation between the individual Departments becomes a roadmap for the future expansion to world leader.
Department of Research & Development (R&D)
This department is the link between all company departments (Production, Sales, Marketing, Quality Control, Customer Development & Training). It deals with the scientific and production aspects in order to improve all phases of product implementation and development. Thanks to the continuous study and passion of the people of the Department of Research and Development, Megas Yeeros is linked with innovation through the creation of unique products of the highest standards.
The Quality Department was created to ensure that the strictest standards are applied at each stage of production, in compliance with both the applicable national Legislation and the high European standards. The establishment of International Food Safety Standards, such as ISO22000, IFS & BRC, were decisive factors thanks to which the company not only stood out in Greece, but expanded to foreign markets, moving Greek products to all 5 continents!
Moreover, Mega Yeeros is one of the first companies to have a fully equipped modern laboratory, in which both microbiological analysis (in raw materials, finished products, desktops and equipment) and chemical checks on the composition of raw materials and finished products are carried out every day. At the same time, the high level of cleaning and disinfection is certified by the tests carried out, as well as by checks performed for allergen detection in products (such as gluten, soy, etc.).
Department of Customer Education and Development
The specialised staff of the Department acts in a consulting and educating capacity, with the aim of contributing to the development of Megas Yeeros’ collaborators. This department designs and organises the operation of their stores to achieve their optimal functionality. It shapes the menus based on a recipe book and guides each entrepreneur with the aim of creating a representative business brand, while at the same time providing the financial framework of each recipe aimed at profitability. The Department of Education and Development is constantly in contact with our customers creating long-lasting relationships of trust and respect that form the basis for their continuous development.
Megas Yeeros partners are carefully selected and receive excellent training to become ambassadors of the company philosophy. Guided by their exceptional skills, they create personal relationships with customers by constantly offering solutions and guiding them in every step of the way. The Sales Department possesses the know-how and the appropriate experience to transmit the values that characterize the company and establish the Megas Yeeros brand in selected locations.
The contribution of the Marketing Department is decisive since its operation govern the individual Departments. Here the company’s communication strategy is developed through a 360 – degree action plan. New trends are studied, and modern practices are applied, reinforcing the Megas Yeeros brand identity and clients’ brand in the global market. Moreover, the department offers services tailored to the needs of its collaborators, on an off-line and on-line level, but also in terms of the image of their stores through instore marketing actions.
MEGAS YEEROS PRESENCE ON FOREIGN MARKETS
We export our culinary tradition
In the last years, export activity has been a key pillar of Megas Yeeros’ growth. Moreover, Megas Yeeros is the only company in the industry with two factory units in Greece and the USA. The factory unit located on the other side of the Atlantic serves the U.S., Canada, Panama and Middle East markets, while the factory located in Greece exports to 16 countries in Europe, the United Arab Emirates and New Zealand.
Exports are a forward-looking bet on growth that Megas Yeeros wins every year through a course that establishes the brand in important markets worldwide. Following a meticulously designed outward-looking policy and guided by research and innovation, the company has made exports an integral part of its operation. They represent a significant percentage of the total annual profit, with spectacular continued growth. Through the export of its products Megas Yeeros materialises its vision, which is to make Greek cuisine known all over the world through the most representative flavours, bearing the motto “If it is not Megas, it is not Yeeros”.